JOB SUMMARY | We are looking for a dynamic and motivated Marketing Associate to join our team at Spacefinish Africa. As a Marketing Associate, you will play a crucial role in supporting our marketing efforts and executing marketing initiatives to promote our brand and drive business growth. |
PRINCIPAL DUTIES/ RESPONSIBILITIES | General Responsibilities - Support the marketing team in developing and implementing innovative marketing strategies that will help strengthen our brand, communicate business solutions and drive sales.
- Develop and assist content creation for website copy, press releases, blog posts, social media platforms and video production.
- Assist in activating impactful marketing campaigns from conception through execution and evaluation.
- Support the marketing team to monitor and analyze campaigns performance metrics to measure effectiveness and recommend data-driven recommendations.
- Organize and collaborate with internal stakeholders to execute creative internal communications campaigns.
Content Creation - Create compelling and engaging content for various marketing channels, including website, social media, email campaigns, and print materials.
- Collaborating closely with different teams to conceptualize and develop captivating visual content aligned with our brand identity and messaging.
- Ensure all content is on-brand, error-free, and optimized for search engines and user engagement.
- Managing content production processes, including video shoots, scheduling, and coordination of team members.
- Assisting in the creation of visually appealing graphics, infographics, and other multimedia elements to support various marketing initiatives.
PR/Advertising - Support PR efforts by drafting press releases, media pitches, and other PR materials.
- Monitor media coverage and track PR performance metrics.
- Assist in the development and execution of advertising campaigns across digital and traditional channels.
- Collaborate with creative and media teams to produce high-quality ad creative and assets.
SEO - Assist in developing and implementing SEO strategies to improve website visibility and search engine rankings.
- Ability to conduct keyword research, optimize website content, and monitor SEO performance metrics.
- Technical understanding of SEO tools and software to implement UTM tracking, and more.
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QUALIFICATION AND EXPERIENCE | Proven experience (3+ years) in a similar marketing role or related field in a B2B company. |
SKILLS AND COMPETENCY REQUIREMENTS | - An understanding of B2B marketing principles, communications tenants, and relationship of marketing with cross-functional teams.
- Communication. At its core, marketing is about communicating to an audience, so communication is a top skill to have for this role.
- Passion for creativity and storytelling, with a keen eye for detail to create engaging written and video content for different platforms (social media, website, presentations).
- Has experience with creating presentation decks with PPT and Canva.
- Has a flair of exploring new technologies and software for marketing automation.
- Proficiency in any of the following marketing tools; Google Analytics, Wix, Typeform, Email marketing platforms.
- An added advantage is having experience using any Zoho platform, Zoho CRM, Zoho Social.
- Proven success in supporting the success of marketing campaigns and can communicate impact to business goals.
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